PERCEPTION IS THE CURRENCY OF MODERN LEADERSHIP...
Curated consumer activations, brand strategy frameworks, and multi-market product launches.
Premium Beverage2022Delivered premium consumer activations for Jameson Black Barrel at Transcorp Hilton Abuja and Jake's Club Abuja, creating immersive brand experiences grounded in consumer insight that strengthened engagement and reinforced luxury positioning in the Nigerian market.
Strategy2023Managed a ₦50 million multi-market brand and communications budget across 40+ African markets in partnership with AfriLabs and the African Union, applying consumer and cultural insight to shape brand strategy, audience engagement, and campaign execution.
Experiential2022Conceived and produced The Heineken Experience Banter Lounge during the UEFA Champions League Final at Transcorp Hilton Abuja — a premium live brand experience built on consumer insight, cultural understanding, and end-to-end experiential execution.
Media & TV2010Contributed to consumer brand strategy, integrated marketing and audience engagement across MultiChoice's portfolio (DStv, SuperSport, Africa Magic, Channel O, Big Brother Nigeria). Led FIFA World Cup 2010 campaigns and Africa Magic Yoruba/Hausa launches.
Social Impact2021Built consumer insight-driven brand strategy and integrated marketing for World Suicide Prevention Day and World Sight Day in partnership with CHAI and the Federal Ministry of Health, resulting in the passage of the landmark Mental Health Bill in Nigeria.
