CASE STUDIES & SELECTED WORK

Featured Brand & Policy Transformations

Curated multi-market campaigns, institutional positioning, and high-impact brand activations executed across Africa, Europe, and North America.

Nigeria Presidential Transition Council Advisory
Government & Advisory2023

Nigeria Presidential Transition Council Advisory

Served as Strategic Communications Advisor to the Presidential Transition Council (PTC) during Nigeria's 2023 presidential transition in partnership with the Tony Blair Institute for Global Change, establishing executive positioning frameworks and stakeholder engagement strategies.

Tony Blair Institute for Global Change / Presidential Transition CouncilView Study
AfriLabs & African Union Pan-African Campaign
Strategy & Public Affairs2020

African Union & AfriLabs Pan-Africa Tech Campaign

Managed a ₦50 million multi-market communications budget across 5+ African markets for the African Union and AfriLabs Pan-Africa Technology Fellowship, applying cultural intelligence to drive regional tech ecosystem growth.

African Union & AfriLabsView Study
Nigeria Mental Health Act Campaign
Public Affairs & Advocacy2023

Nigeria Mental Health Act Legislative Advocacy

Contributed to communications strategy and stakeholder messaging as part of the broader advocacy coalition supporting the historic passage of Nigeria's Mental Health Act, coordinating across 40+ civil society organizations.

GIZ / European Union / Federal Ministry of HealthView Study
Heineken UEFA Champions League Banter Lounge
Experiential & Sports Marketing2022

Heineken UEFA Champions League Banter Lounge

Conceived and produced The Heineken Experience Banter Lounge during the UEFA Champions League Final at Transcorp Hilton Abuja—a premium live brand experience combining sports hospitality, brand storytelling, and VIP consumer engagement.

Heineken / Nigerian BreweriesView Study
Jameson Black Barrel Activation
Premium Beverage & Experiential2022

Jameson Black Barrel Experience Platform

Delivered premium consumer activations for Jameson Black Barrel at Transcorp Hilton Abuja and Jake's Club Abuja, creating immersive brand experiences grounded in consumer insight that strengthened luxury positioning in the Nigerian market.

Pernod Ricard / JamesonView Study
MyTV Strong Technologies Campaigns
Corporate Commercial Management2018

MyTV Product Launch & Nationwide Growth

Served as National Sales & Marketing Manager at Strong Technologies, leading go-to-market strategy, commercial growth, and direct management of ₦150M–200M in nationwide marketing budgets across 4+ regions.

Strong Technologies Solutions (MyTV)View Study
MultiChoice DStv Brand Campaigns
Media, Broadcast & Advertising2011

MultiChoice DStv & Ogilvy Secondment Portfolio

Contributed to integrated brand campaigns, FIFA World Cup 2010 activations, and Africa Magic Yoruba/Hausa channel launches at MultiChoice Nigeria, alongside a professional secondment with Prima Garnet Ogilvy.

MultiChoice Nigeria / Prima Garnet OgilvyView Study
NILDS Democracy Radio Communications
Government & Legislative2024

NILDS & Democracy Radio Civic Communications

Directed institutional communications, broadcast media strategy, and civic stakeholder engagement for NILDS and Democracy Radio, enhancing public understanding of legislative processes and democratic governance.

National Institute for Legislative and Democratic Studies (NILDS)View Study
Afreximbank Annual Meetings
Multilateral & Financial2023

Afreximbank Annual Meetings Communications Partner

Served as communications partner for Afreximbank Annual Meetings, delivering executive communications, media positioning, and institutional stakeholder messaging during Africa's premier multilateral trade gathering.

African Export-Import Bank (Afreximbank)View Study
World Suicide Prevention Day Campaign
Public Health & Advocacy2023

World Suicide Prevention Day & CHAI Health Campaign

Led public health communications strategy and behavior-change messaging for World Suicide Prevention Day and World Sight Day in partnership with CHAI and the Federal Ministry of Health.

Clinton Health Access Initiative (CHAI) / Federal Ministry of HealthView Study
African Fashion & Arts Awards Cape Town
Cultural & Brand Strategy2024

African Fashion & Arts Awards (AFAA) Cape Town 2024

Served as Official Branding and Communications Partner for AFAA 2024 in Cape Town, developing brand positioning, cultural storytelling, consumer-facing brand identity, and integrated international campaign strategy.

African Fashion & Arts Awards (AFAA)View Study
Five Stars Football Pepsi Activation
Sports Marketing & Experiential2024

Five Stars Football Ecosystem & Pepsi Activations

Delivered sports experience strategy, fan engagement, and matchday activation support across Five Stars Premier League, Corporate Stars League, and Kiddies League in Lagos and Abuja, with Pepsi as brand activation partner.

Five Stars Football / Pepsi (Activation Partner)View Study
Qatar 2022 World Cup Qualifiers Activation
Sports Marketing & Public Affairs2022

FIFA World Cup Qatar 2022 Qualifier Activations

Delivered brand activation, media partnership, and integrated consumer engagement for FIFA World Cup Qatar 2022 Qualifier activities in partnership with the NFF, Federal Ministry of Sports, and AIT.

Nigerian Football Federation (NFF) / Federal Ministry of Sports / AITView Study
Home Court Africa Basketball Activation
Sports Experience & Community2023

Home Court Africa × Smart Sports Foundation

Delivered experience strategy, event production, on-ground execution, and brand communications support for Home Court Africa and Smart Sports Foundation across Lagos and Enugu.

Home Court Africa / Smart Sports FoundationView Study
The Hunt Sony Music Talent Platform
Entertainment & Brand Strategy2022

The Hunt Talent Incubator | Sony Music West Africa

Co-created brand strategy, consumer positioning, and integrated go-to-market execution for "The Hunt", a music talent incubation and artist launch platform in partnership with Sony Music West Africa and Phoenix Distro.

Sony Music West Africa / Phoenix DistroView Study
PROVEN EXPERIENCE ACROSS FORTUNE 500 & AFRICAN LEADERSHIP

Trust & Impact Metrics

From high-growth African enterprises to multi-market luxury spirit activations and national legislative health reforms, Jakpo Ukueku brings strategic authority and operational excellence to every platform.

15+15+ Years ExperienceExecutive leadership across strategic communications, brand strategy, and public affairs.
5+5+ African MarketsPan-African communications strategy & multi-country campaign deployment.
₦200M+₦200M+ Budgets ManagedDirect marketing & communications budget management across regional markets.
GovernmentGovernment AdvisorCounsel to Presidential Transition Council & multilateral development institutions.
GlobalInternational ProjectsCampaign execution across Africa, the United Kingdom, and North America.
C-SuiteExecutive ConsultantTrusted advisor to corporate leaders, international banks, and global brands.

Featured Strategic Partnerships, Media Appearances & Brand Collaborations

Tony Blair Institute for Global ChangeGovernment & Public Sector
African UnionMultilateral & Development
AfriLabsMultilateral & Development
Federal Ministry of Health NigeriaHealthcare & Public Policy
GIZ (German Development Cooperation)Multilateral & Development
European UnionMultilateral & Development
NILDS (National Institute for Legislative & Democratic Studies)Government & Legislative
AfreximbankFinancial & Multilateral
HeinekenConsumer Brands
Pepsi (Seven-Up Bottling Co.)Consumer Brands
Pernod Ricard / JamesonConsumer Brands
MultiChoice Nigeria (DStv / SuperSport)Media & Entertainment
Transcorp Hilton AbujaHospitality
Clinton Health Access Initiative (CHAI)Healthcare & Public Policy
Sony Music West AfricaMedia & Entertainment
Strong Technologies (MyTV)Media & Technology
Gabadan PropertiesReal Estate & Growth
African Fashion & Arts Awards (AFAA)Cultural Properties
EXECUTIVE INQUIRIES & ADVISORY

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