MyTV Product Launch & Nationwide Growth
National Sales & Marketing Manager owning ₦150M–200M nationwide budget across 4+ regions
Executive Overview
Strong Technologies operated MyTV, a leading direct-to-home (DTH) satellite pay-TV platform competing in Nigeria's fast-growing broadcast media sector.
Strategic Challenge
Expanding market share and subscriber acquisition against established market leaders across diverse geopolitical zones in Nigeria.
Perception Strategy & Architecture
Restructured nationwide marketing distribution, created regionalized promotional campaigns, and incentive-aligned the nationwide dealer network.
Execution & Implementation
Directed nationwide media buying across print, radio, and outdoor channels; managed regional sales teams; launched new decoder subscription packages; and controlled ₦150M–200M marketing budgets.
Measurable Impact & Results
Drove significant subscriber growth across 4+ geopolitical zones, expanded dealer distribution by 40%, and achieved high campaign ROI across nationwide marketing spend.