Five Stars Football Ecosystem & Pepsi Activations
Sports experience, fan engagement & brand activation partner across Premier, Corporate & Kiddies Leagues
Executive Overview
Five Stars Football is Nigeria's leading grassroots and corporate football league ecosystem. Rayven Xperience served as sports experience and activation delivery partner.
Strategic Challenge
Creating immersive matchday experiences that engaged grassroots players, corporate executives, and youth teams while maximizing Pepsi's brand activation visibility.
Perception Strategy & Architecture
Built an integrated matchday experience architecture blending stadium acoustics, live DJ performances, interactive skill challenges, and Pepsi cold-serve sampling stations.
Execution & Implementation
Oversaw matchday event production, fan photo booths, VIP lounge hospitality, and social media highlight production across tournament seasons in Lagos and Abuja.
Measurable Impact & Results
Engaged over 30,000 players and spectators across league seasons, generated high digital engagement, and reinforced Pepsi's position as the leading beverage partner of youth football.