The Hunt Talent Incubator | Sony Music West Africa
Brand strategy & go-to-market platform for music talent incubation with Phoenix Distro
Executive Overview
Sony Music West Africa aimed to discover, develop, and launch emerging West African musical talent through a structured incubation and distribution pipeline.
Strategic Challenge
Positioning a new music talent platform in a competitive Afrobeats market while providing real commercial pathways for emerging artists.
Perception Strategy & Architecture
Co-developed "The Hunt" brand platform architecture, emphasizing authenticity, artistic development, and global distribution readiness.
Execution & Implementation
Designed brand launch assets, digital promotional campaigns, showcase event concepts, and managed media relations across music trade outlets.
Measurable Impact & Results
Successfully launched the platform across West Africa, attracting over 5,000 artist submissions and discovering breakout talent signed to global distribution deals.