World Suicide Prevention Day & CHAI Health Campaign
Public health behavior-change communications with Clinton Health Access Initiative & Federal Ministry of Health
Executive Overview
Public stigma and legal misunderstandings surrounding suicide prevention in Nigeria hindered individuals from seeking urgent mental health support.
Strategic Challenge
Crafting sensitive, empathetic, and culturally appropriate health messaging that reduced stigma while encouraging crisis intervention seeking behavior.
Perception Strategy & Architecture
Built an empathetic campaign framework ("Suicide Not Crime — Hope Through Action"), pairing broadcast media commentary with community health toolkits.
Execution & Implementation
Rolled out multi-channel campaigns across Arise TV, Beat FM, Cool FM, print media, and social platforms; authored national op-eds; coordinated civil society outreach.
Measurable Impact & Results
Generated national conversation on decriminalizing suicide in Nigeria, reached over 12 million citizens, and provided crisis helpline access across major cities.