Home Court Africa × Smart Sports Foundation
Basketball experience strategy, PACE program & community engagement in Lagos & Enugu
Executive Overview
Home Court Africa and Smart Sports Foundation created grassroots basketball development programs (PACE, Elite20 Camp, Coaches Clinic) to empower youth athletes and elevate basketball culture in Nigeria.
Strategic Challenge
Designing high-energy basketball development camps and community tournaments across multiple states with consistent event quality.
Perception Strategy & Architecture
Built an event experience strategy combining elite player coaching, music, community culture, and structured player development metrics.
Execution & Implementation
Oversaw event production, court branding, player registration, coach engagement workshops, and media coverage across camp locations.
Measurable Impact & Results
Empowered over 1,200 youth basketball players and 150 coaches across Lagos and Enugu, establishing an annual pipeline for sports talent development.