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Public Affairs & Advocacy· 2023

Nigeria Mental Health Act Legislative Advocacy

Coalition communications & public affairs in partnership with GIZ, EU & 40+ CSOs

Client / Institution:GIZ / European Union / Federal Ministry of Health
Nigeria Mental Health Act Campaign
EnactedLegislative ReformNational Assembly Law
40+Coalition PartnersCivil Society Orgs
15M+Public Awarenesscitizens reached

Executive Overview

For decades, mental healthcare in Nigeria was governed by obsolete colonial legislation (the 1916 Lunacy Act). Passing modern legislation required a multi-year, strategic public affairs campaign to shift public perception and secure legislative priority.

Strategic Challenge

Overcoming deeply entrenched societal stigma surrounding mental health, legal complexities in decriminalizing suicide, and navigating legislative priorities in the National Assembly.

Perception Strategy & Architecture

Architected a human-first narrative framework ("Mental Health is Human Health") emphasizing human dignity, economic productivity, and healthcare access over medical jargon.

Execution & Implementation

Coordinated joint press releases, televised debates on Arise TV and ITV, advocacy toolkits for 40+ civil society organizations, and targeted legislative briefings for federal lawmakers.

Measurable Impact & Results

Contributed to the landmark signing of the National Mental Health Act by the President of Nigeria—replacing the 1916 law and establishing human rights protections for mental health patients nationwide.

Key Strategic Deliverables

Coalition Communications Strategy
Legislative Briefing Dossiers
National Media Advocacy Campaign
Civil Society Toolkit

Institutional Partners & Stakeholders

GIZ (German Development Cooperation)European UnionFederal Ministry of HealthNigerian Mental Health Coalition (40+ CSOs)

Core Capabilities & Scope

Policy StrategyPublic Health MessagingCoalition BuildingPR Advocacy