MultiChoice DStv & Ogilvy Secondment Portfolio
FIFA World Cup 2010 campaigns, Africa Magic channel rollouts & Ogilvy secondment
Executive Overview
MultiChoice Nigeria operated Africa's premier pay-TV platform (DStv, SuperSport, Africa Magic). Jakpo served as Marketing Assistant while completing a secondment with Ogilvy & Mather Nigeria.
Strategic Challenge
Driving subscriber activation for major broadcast events and local language channel rollouts across millions of Nigerian households.
Perception Strategy & Architecture
Supported integrated campaign execution combining broadcast promos, experiential trade activations, and high-impact outdoor media.
Execution & Implementation
Contributed to Africa Magic Yoruba & Hausa launches, DStv decoder campaigns, Big Brother Nigeria activations, and Ogilvy client campaigns (Coca-Cola, Western Union, First Bank).
Measurable Impact & Results
Contributed to successful multi-channel rollouts reaching millions of subscribers and received a LASAA award for excellence in outdoor advertising.