African Union & AfriLabs Pan-Africa Tech Campaign
Managed ₦50M multi-market communications budget across 5+ African markets
Executive Overview
The African Union and AfriLabs partnered to launch the Pan-Africa Technology Fellowship, an initiative designed to accelerate innovation, foster technology talent, and connect innovation hubs across the African continent.
Strategic Challenge
Executing a cohesive brand and communications campaign across 5+ linguistically and culturally diverse African markets while managing complex multi-stakeholder governance.
Perception Strategy & Architecture
Built a localized 360-degree communications architecture centered on the theme "Innovating for Africa by Africans", empowering regional innovation hubs as primary campaign amplifiers.
Execution & Implementation
Managed campaign rollout across print, digital, broadcast, and community channels; directed press relations in English and French markets; oversaw content creation and budget allocation across 5+ countries.
Measurable Impact & Results
Successfully engaged technology hubs and innovators across 5+ African nations, achieved over 50 million impressions across regional media outlets, and established a scalable blueprint for pan-African institutional campaigns.