Five Stars Football Ecosystem & Pepsi Activations
Sports experience, fan engagement & brand activation partner across Premier, Corporate & Kiddies Leagues
Executive Overview & Mandate
Five Stars Football is Nigeria's leading grassroots and corporate football league ecosystem. Rayven Xperience served as sports experience and activation delivery partner.
The Core Strategic Challenge
Creating immersive matchday experiences that engaged grassroots players, corporate executives, and youth teams while maximizing Pepsi's brand activation visibility.
Market Research & Consumer Insights
Analyzed matchday fan behavior, digital community interaction, and beverage activation touchpoints during weekend league fixtures.
Strategic Architecture & Solution
Built an integrated matchday experience architecture blending stadium acoustics, live DJ performances, interactive skill challenges, and Pepsi cold-serve sampling stations.
Multi-Market Execution & Deployment
Oversaw matchday event production, fan photo booths, VIP lounge hospitality, and social media highlight production across tournament seasons in Lagos and Abuja.
Quantified Outcomes & Impact
Engaged over 30,000 players and spectators across league seasons, generated high digital engagement, and reinforced Pepsi's position as the leading beverage partner of youth football.
Strategic Takeaways & Executive Lessons
Grassroots sports marketing thrives on authentic fan energy, consistent matchday execution, and seamless brand integration.
Strategic Deliverables
- •Matchday Activation Playbook
- •Fan Engagement Strategy
- •On-Ground Production Protocol
- •Brand Partner Impression Audit
Key Partners & Stakeholders
- •Five Stars Football
- •Pepsi (Seven-Up Bottling Co.)
- •Rayven Xperience
Execution Capabilities & Scope
FIFA World Cup Qatar 2022 Qualifier Activations
Sports Marketing & Public Affairs · 2022