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Experiential · 2022
Heineken UEFA Champions League Banter Lounge
Premium live sports brand experience at Transcorp Hilton Abuja
2.5K+VIP Attendeeshigh-net-worth guests
10M+Media Impressionsearned media
+35%Brand Conversionon-trade velocity
Strategic Execution & Overview
Conceived and produced The Heineken Experience Banter Lounge during the UEFA Champions League Final at Transcorp Hilton Abuja — a premium live brand experience built on consumer insight, cultural understanding, and end-to-end experiential execution.
Core Capabilities & Tech Stack
Event ArchitectureSports MarketingConsumer ActivationVIP Hospitality