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Media & TV · 2010
MultiChoice DStv & Africa Magic Portfolio
FIFA World Cup 2010 campaigns & Africa Magic regional brand launches
15M+Household Reachsubscribers
2Channel LaunchesYoruba & Hausa
Coca-ColaOgilvy SecondmentOgilvy & Mather
Strategic Execution & Overview
Contributed to consumer brand strategy, integrated marketing and audience engagement across MultiChoice's portfolio (DStv, SuperSport, Africa Magic, Channel O, Big Brother Nigeria). Led FIFA World Cup 2010 campaigns and Africa Magic Yoruba/Hausa launches.
Core Capabilities & Tech Stack
Broadcast MediaAudience StrategyBrand ActivationsCampaign Management