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Social Impact · 2021
Nigeria Mental Health Bill Legislative Advocacy
Strategic communication in partnership with CHAI & Federal Ministry of Health
PassedLegislative OutcomeNational Assembly Law
5M+Public Awarenessimpressions
FMOHGovernment SupportFederal Ministry
Strategic Execution & Overview
Built consumer insight-driven brand strategy and integrated marketing for World Suicide Prevention Day and World Sight Day in partnership with CHAI and the Federal Ministry of Health, resulting in the passage of the landmark Mental Health Bill in Nigeria.
Core Capabilities & Tech Stack
Policy StrategyPublic Health MessagingStakeholder AlignmentPR Advocacy