MyTV Product Launch & Nationwide Growth
National Sales & Marketing Manager owning ₦150M–200M nationwide budget across 4+ regions
Executive Overview & Mandate
Strong Technologies operated MyTV, a leading direct-to-home (DTH) satellite pay-TV platform competing in Nigeria's fast-growing broadcast media sector.
The Core Strategic Challenge
Expanding market share and subscriber acquisition against established market leaders across diverse geopolitical zones in Nigeria.
Market Research & Consumer Insights
Analyzed regional household income levels, channel preference data, and dealer network performance in Northern, Southern, Eastern, and Western regions.
Strategic Architecture & Solution
Restructured nationwide marketing distribution, created regionalized promotional campaigns, and incentive-aligned the nationwide dealer network.
Multi-Market Execution & Deployment
Directed nationwide media buying across print, radio, and outdoor channels; managed regional sales teams; launched new decoder subscription packages; and controlled ₦150M–200M marketing budgets.
Quantified Outcomes & Impact
Drove significant subscriber growth across 4+ geopolitical zones, expanded dealer distribution by 40%, and achieved high campaign ROI across nationwide marketing spend.
Strategic Takeaways & Executive Lessons
Nationwide commercial leadership requires combining rigorous budget discipline with localized dealer enablement and clear consumer messaging.
Strategic Deliverables
- •Nationwide Commercial Strategy
- •₦150M–200M Marketing Budget Plan
- •Dealer Enablement Framework
- •Regional Campaign Analytics
Key Partners & Stakeholders
- •Strong Technologies Solutions
- •MyTV Broadcast Network
- •Nationwide Dealer Network
Execution Capabilities & Scope
MultiChoice DStv & Ogilvy Secondment Portfolio
Media, Broadcast & Advertising · 2011